Five Steps to Protecting Your Music and Your Money

There are a lot of independent labels out there waiting to use a talented musician to make quick money. The offers may seem hard to refuse, especially if you are a struggling artist or band that has struggled to get a record deal. A little money and exposure may seem great for the moment, but you. . .

TiVo is just a DVR – How Direct TV and Others Packaged A ...

Studying the way Direct TV packaged and positioned TiVo for success in a competitive market can indicate principles for successful marketing for small or home businesses. This article looks at TiVo’s success and discusses the marketing principles that made it work.TiVo, the poster child of techno. . .

You Bored Me at Hello! - Three Strategies for Networking ...

"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feel. . .

Your Condensed Guide for Working a Room

Working a room...if only it could be fun...or at least guaranteed productive. I am referring to that mandatory event that requires us to mix and mingle, to meet and greet. Command performance events like a cocktail party, a business dinner, or a charity event can feel stiff and uncomfortable. Ver. . .

How to Read A Person Like A Book

The human mind is an innovative hybrid that allows us to anticipate the future - to think big thoughts. That's the good news. However, a growing number of psychologists and behavioral scientists are finding evidence that our brains are hard-wired for mistakes in today social environment, especia. . .

Transforming Problems into Sales

My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn’t be at ease until it was silent again, so I filled the tank. Did I fill it to satisfy a want or a need? Does it really matter? Probably not. The gurgling tank was an. . .

Marketing vs Selling - Why There's A Difference

Marketing is something that we do to let people know what products we have to offer. Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very inconspicuous. Messages are movin. . .

Branding: It's More Than a Logo

How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is frequently tossed about in the marketing and advertising world by marketing professionals and customer. . .

Exhibiting Wizardry

The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell and become a veritable household name. His creator, J.K. Rowling has managed to pull off a feat th. . .

Three Faces of SPAM

Like everybody who will ever read this, I get spam in my e-mail. Mine seems to fall into one of three categories. The first is the Nigerian scam about helping some poor, pathetic soul collect megabucks, supposedly from someone who has died and left a fortune. I’m not sure what is worse: that t. . .

Keys To Internet Marketing: Visibility

The keys to being profitable on the internet is simply visibility. Do you think that Wal-Mart became the business that they are by remaining unseen? What about Microsoft? Dell? I think that you get my point.Visibility takes time, and perseverance, but it can be achieved. Once you “get the hang of. . .

Write Right

The rich and colorful descriptors flowing from your deft digits on a seasoned keyboard will tantalize and transform your rapt audience. What?! That line may be too flowery but does show how important it is to write advertising copy that demands to be noticed.There are two considerations in creati. . .

How Toyota Captured the #1 Market Share

How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance. In short, the n. . .

Marketing with RSS and Blogging Technologies

The Rise of RSS and the Blog in Marketing Factors such as newer restrictions placed on email marketing, failed email marketing campaigns, including ISP blocking which included over 40% of email being marked as unread, trashed or returned, have motivated internet marketing experts to devise newer . . .

Why Mobile SMS Text Marketing not Email Marketing?

Why Mobile SMS Text Marketing not Email Marketing?With over 1.8 billion mobile connections globally, mobile marketing has now become an extremely effective tool to marketers for promoting their brands in multiple ways. With increasing population of mobile phones and decreasing usage costs, SMS (t. . .

Cheap 4 Color Printing That Looks Expensive

Have you ever received a brochure or a flyer that looked expensive at first glance? And afterwards, you learned that it was rather inexpensive yet its quality is comparable to such. This instance is not new to me. I’ve known several printing companies that can provide you with expensive-looking p. . .

How to Star in your Own Promotional Video

Well, it’s official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off?The good news is a charismatic business. . .

Postcards: Effective Marketing Tool

When you're having a hard time choosing which print media to use for your products and services, then think of postcards. Postcards are one of the marketing tools that can effectively deliver your message to your target clients.So why postcards? Here are ten reasons to market with postcards:10. T. . .

Everything You Want to Know About 4 Color Printing

No doubt, the 4 color printing revolution has definitely made color printing jobs so much easier and more affordable. They have also made so many print jobs stand out among others filled with life and energy. Remember that any document can benefit from 4 color printing, and at little expense. It'. . .

Marketing a New or Small Business on a Budget

There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses. The process will involve an inordinate amount of people, mul. . .