QVC Infomercial: Star in a Famous Person's Infomercial

Not many people are qualified to have their own infomercial. You have to be a great mediagenic salesperson, have a product with large profit margins that appeals to millions, and fits into a category that is already a known, successful seller.But you can star in an infomercial of someone already . . .

Seminar Business Marketing and Promotion

Seminar Business Marketing and PromotionWhen you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees” feeling.Here ar. . .

Do You Make These Terrible Internet Marketing Mistakes?

I have been involved in Internet marketing since the world-wide-web began and I consider myself to be an Internet marketing expert. From my experience helping clients build successful websites, I have learned what works and what does not work when selling on the Internet. To help you avoid costly. . .

Probate & Obituary Marketing

Marketing to probate and obituaries can be a wonderful opportunity to investors but for me the key to success is to avoid dealing with the issues of death and to stick to the issues of dealing with the property.I start my marketing with obituaries followed with probate filings and find it just an. . .

How To Avoid A Business Naming Disaster

An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three days later, he received the kind of letter business owners dread: a cease-and-desist request from the lawyer f. . .

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you’ve probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It’s pretty m. . .

Autoresponse Plus, The Email Marketing Solution To Increa...

Autoresponders in GeneralAutoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the Internet, autoresponders will take a special place in . . .

Web Site Traffic Strategy To Get Targeted Visitors And Co...

Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists.This universal plan to . . .

Forum Perils for Customer Relationship Management

In my previous article (Using Forums To Improve Customer Relationship Management) I covered the learning/information aspect of forums, as well as how you can use forums to positively impact your lead generation efforts and customer relationship management initiatives. Unfortunately, forums can al. . .

People Pleasing Postcards

Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.If the postcard shows a very glossy, well-phot. . .

7 Keys to Turning Cold Calls Into Warm Calls

Let’s face it when it comes to cold calling many of us fear being rejected. What if I was to tell you I have come up with 7 keys to turning your cold calls into warm calls? Would you believe me?Try these 7 cold calling ideas for yourself and see just how easy making a cold call can really be.. . .

Increase Repeat Business And Referrals With Direct Mail

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put together a . . .

Tips For Evocative, Distinctive Company Names

As the sponsor of a Name-This-Company Contest, I’ve been watching suggestions come in by the dozens every day. Unfortunately, the great majority of names submitted so far do not pass “go.” A good company name is not only catchy and evocative, but also pronounceable, spellable and not likely to ba. . .

How To Attract More Leads

One northern Manitoba February, Bert, a new AA convert, was driving me from Flin Flon to The Pas to work with another agent. Bert's enthusiasm for AA bubbled throughout the trip, and I learned many things that helped me improve my life. One was that "You've got to give it away to keep it". To Ber. . .

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.. . .

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make it better. Not!In business or in marketing, change. . .

7 Top Marketing Tips To Put You Ahead Of The Game

1. Publish an ezine. You'll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers. Publishing an ezine can also open up more joint venture opportunities for you. For example, you could boost your sales by swapping ezine ads, thank y. . .

Loyalty Cards Systems – Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.The way their scheme works is th. . .

Three Ways to Get More Referrals

When you are in the business of sales, among the many key ingredients to your success is receiving referrals from as many sources as possible.Wouldn’t it be nice if every morning you walked into your office and had a referral sitting there waiting for you on your desk?Unfortunately it doesn’t wor. . .

How Much Is Your Popcorn Worth?: Powerful Lessons In Mark...

Additional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn.I belie. . .